The platform behind the network.
NovaLink is the technology, hardware and partner-infrastructure brand of The Link Group. It supplies the machines, the applications and the systems that many communities run on — and it backs that with an open, evidence-first approach to governance that partners and investors can verify.
One platform, many communities
One platform, many communities
NovaLink wins by being the trusted infrastructure behind many communities — not by competing with them. One machine, one app suite, one card, serving every brand on the network.
Ingredient brands you can verify
The NX1 hardware ("Powered by NovaLink"), the Auralink app suite, and the PayLink card travel into every community and carry their own track record.
An open corporate structure
Every entity and brand in The Link Group is named, with its jurisdiction and role — see the structure and the Corporate Structure & Entity Register in the library.
Risk isolated by design
Separate entities, clear lanes between the brands, and contractual conduct rules keep any one part's conduct from spreading across the group.
One network, built from real homes
NovaLink operates a global network made of NX1 Home Stations — small, always-on nodes installed in ordinary homes by people who choose to take part. Each node contributes a slice of its unused internet capacity to a single, managed network. Businesses use that network to reach the web the way a real person in a real location does — and NovaLink runs a growing set of digital services on top of it.
Supply · Consenting homes
NX1 nodes contribute unused capacity. The owner's own activity always comes first.
The layer · One managed network
NovaLink aggregates, filters and certifies. The home never sees customer activity.
Demand · Businesses & services
Customers buy access and services. They interact with NovaLink — never an individual home.
Most networks are built on 'dirty' IPs
Reaching the web through residential connections is normal and legitimate. The problem is how most networks get those connections — by quietly harvesting people's internet through hidden code, malware, and hijacked devices, with no real consent.
What buyers inherit
- Compliance liability — sourcing that cannot survive an audit
- Unstable connections that vanish without warning
- IPs with ruined reputations, blocked the moment they're used
- Device owners exposed to legal and security risk without knowing
What NovaLink delivers
- Documented, signed consent for every node — audit-ready sourcing
- Stable, long-lived connections from owners who stay on purpose
- Clean reputation histories that hold up in compliance-sensitive work
- Participants who are informed, protected and compensated
A clean network — by design, not by claim
NovaLink's capacity is clean because of three things that work together — and that can be proven, not just stated. Tap each to expand.
NovaLink sells what the rest of the market struggles to prove it has: capacity that is clean at the source, certified, and managed end-to-end.
How revenue is generated — layer by layer
One clean network, many revenue layers. They stack from the simplest, ready-now engine at the base to the broadest, longest-horizon opportunity at the top. Select a layer to see what it is and how it makes money.
Decentralised economy / DePIN-of-DePINs services
Carrying other decentralised networks on top of NovaLink's clean footprint.
One network, delivered in deliberate phases
The NX1 is multipurpose, so the network can serve many needs at once. We commercialise that capacity in a deliberate order — starting with the largest, simplest, ready-now demand, then layering on services, and finally opening the network to the wider decentralised economy.
Ready-now demand
The largest, simplest, most immediate revenue engine.
The DePIN of DePINs
DePIN — Decentralised Physical Infrastructure Networks — means real hardware, hosted by thousands of people, replacing one corporation's data centres. It is the model behind NovaLink. But most DePIN projects do only one thing, and few can prove their footprint is genuinely consented.
- One sensor type
- One service
- Unverified supply
- No consent trail
- Hard to audit
A multipurpose node on a network that is clean, certified and managed. So instead of competing with every single-purpose project, NovaLink can carry them — supplying the verified physical presence, the consent-and-compliance layer, uptime and attestation that other DePINs lack.
External peripherals and sensors expand what every node can offer, and other decentralised networks build on top of NovaLink's clean footprint. NovaLink becomes the base layer of the decentralised-infrastructure economy — a DePIN of DePINs.
Wholesale, not retail — NovaLink is the clean supply
NovaLink is the clean supply layer — the source the rest of the market is built on. It sells wholesale to companies that package and resell access. Those companies often have their own business customers, who in turn serve the end client. The retail figures below sit at the far end of that chain — not at NovaLink. Tap a stage to see what happens there.
Clean wholesale supply
Certified capacity sold to the businesses above.
NovaLink wholesale ~$0.30–$1.00/GB (your take) → markup captured by the layers above → up to ~$15/GB (end client)
Commodity grey supply races to the bottom (~$0.27/GB). Clean, consented, certified supply is the market's dominant cost driver — so NovaLink sells at the top of the wholesale band rather than competing on price, because the companies above it can't source clean capacity themselves. And demand is rising fast: AI-driven web traffic grew 187% year on year, and the residential-access market is forecast to roughly triple by 2031 — pressure that pushes clean wholesale pricing up, not down.
The value of clean residential capacity
These are end-market retail ranges — what the final business pays, at the far end of the value chain. They matter because they show how large and valuable the market NovaLink supplies is. What a gigabyte is worth depends heavily on where the node sits — that is the country the traffic appears to come from — and demand concentrates in the world's largest digital economies.
| Region tier | Representative markets | Enterprise demand | Clean residential value |
|---|---|---|---|
| Tier 1 — Premium | US, UK, Germany, France, Canada, Australia, Japan, Netherlands | Highest & most consistent | $7–$15/GB |
| Tier 2 — Strong | Spain, Italy, Poland, Sweden, Brazil, Mexico, India, South Korea, Gulf states | Strong & steady | $4–$8/GB |
| Tier 3 — Emerging | Lower-demand and smaller markets across parts of Asia, Africa & beyond | Selective / thinner | $2–$5/GB |
See how a gigabyte flows through the chain
Representative markets: US, UK, DE, FR, CA, AU, JP, NL
Representative market reference ranges for clean residential traffic across 2026 providers (wholesale/supply and retail tiers). These are market reference figures — not a NovaLink price list, and not a statement of participant rewards. Actual value depends on demand, IP quality, volume and usage.
Compliance is the product
The hardest question a buyer can ask is "prove your sourcing is lawful." Most networks cannot. NovaLink answers it with a documented chain — and publishes the evidence openly.
GDPR-aligned
Lawful by design.
Consent on record
Signed & revocable.
Verified
KYC & AML.
Governed
Data agreements.